June 2023: SovSpot Platform Recap
June 2023: SovSpot Platform Recap
Mo' sales, mo' members
Welcome Avatar! This is our regular monthly platform update. For more details on the idea & platform roadmap, we recommend you read The Road to the SovSpot Mobility Platform if you haven’t already.
General overview
The last month of Universal Analytics was one to be remembered. Again traffic reached an all time high, and so did sales through the platform.
Paid listing update / member tier
The membership options were launched in June, no subscriptions so far. I created two tiers, a monthly for $9.99 and annual $99.
Benefits include an ad free platform experience, and the ability to download the country guides for free (otherwise these are $19.99 per guide).
For the future I have more guides in the pipeline, together with an additional newsletter just on residency and citizenship for members.
Platform Analytics - June 2023
Unique page views: 35,040 (+75%)
Total sessions: 29,485 (+13%)
Total unique users: 25,859 (+13%)
Organic sessions: 23,281 (+16%)
Social users: 590 (-51%)
User accounts created: 25 (-28%)
Ad Revenue: $90.97 (+4%)
Product Revenue: $59.97 (+100%)
Memberships: $0.00 (-%)
Listings: $0.00 (-%)
Consulting: $150
Total revenue: $300.94
Development/Software: $199 (not including dev time)
Advertising (Google Ads): $96.81
Great to see the e-commerce downloads starting, and the all time high basically across the board. Great feeling to have a first month with more revenue than costs.
One thing is clear that I need to up the social media posts again, that stalled a bit last month.
Marketing Stack
As of this month, we are using the following marketing tools to track progress & create content:
Google Analytics + Google Search Console
Semrush
Ahrefs
Quillbot
ChatGPT
Google Bard
SEO Surfer
Outscraper
Content created
This is an overview of all the content that has been created last month, as you can see, this was a low content month:
Articles:
This was a more relaxed month in terms of content creation, after the big push in April to get out all the “Residency by Investment” articles.
Future Rollout Stages
The upcoming rollout stages will be as follows:
v3 - Exclusive member content (launched)
Introduction of member tiers (pro subscribers will receive an email soon with instructions on how to activate their account)
v4 - CBD Attorneys (1000+) - July / August 2023
v5 - Immigration Attorney listings (30,000+ collected so far)
v6 - Immigration Consultants, Professionals & Agencies (200+)
Comments are open, let me know what you think. Any input is welcome.
See you in the jungle, frens!