May 2023: SovSpot Platform Recap
May 2023: SovSpot Platform Recap
First Guide sale, new session ATH, member rollout
Welcome Avatar! This is our regular monthly platform update. For more details on the idea & platform roadmap, we recommend you read The Road to the SovSpot Mobility Platform if you haven’t already.
General overview
In May the influx of new traffic was very impressive. The new content around Residency by Investment is starting to get indexed and paying off in terms of traffic, but the bulk is still coming from all the work done months before: Citizenship by Descent and to a lesser extent Citizenship by Investment.
Posting on the SovSpot Twitter and Facebook page continued and we’re getting some more traction there.
May was another ATH for organic traffic:
Ad revenue increased again this month, and the site had its first ecommerce sale!
Paid listing update / member tier
This is ready to roll out in June, just haven’t had the time yet to work on it in combination with agency work and other items. I also want to make sure this is right from the start, in order to avoid customer support tickets and more work in the future.
Platform Analytics - May 2023
Unique page views: 20,783 (+53%)
Total sessions: 26,105 (+16%)
Total unique users: 22,920 (+14%)
Organic sessions: 20,001 (+12%)
Social users: 1,222 (+28%)
User accounts created: 25 (-28%)
Ad Revenue: $87.70 (+64%)
Product Revenue: $19.99 (+100%)
Memberships: $0.00 (-%)
Listings: $0.00 (-%)
Consulting: $75
Total revenue: $182.69
Development/Software/Mkt costs: $199 (not including dev time)
Exciting times, close to a break even month there! Will pick up exponentially once memberships are live. Paying members on this Substack will have a comp membership account on SovSpot btw, so I will send out emails to those members once we go live.
Marketing Stack
As of this month, we are using the following marketing tools to track progress & create content:
Google Analytics + Google Search Console
Moz Pro
Semrush
Ahrefs
Quillbot
ChatGPT
Google Bard
SEO Surfer
Outscraper
Content created
This is an overview of all the content that has been created last month, as you can see, this was a low content month:
Articles:
This was a more relaxed month in terms of content creation, after the big push in April to get out all the “Residency by Investment” articles.
Future Rollout Stages
The upcoming rollout stages will be as follows:
v3 - Exclusive member content
Introduction of member tiers (pro subscribers on this sub will automatically be on the highest member tier) - Dev is done on this
Additional roll out of country data (Digital nomad visa data for countries) - started with this overview here, but still need to integrate this on a per country basis
v4 - CBD Attorneys (1000+) - Listed cleaned
v5 - Immigration Attorney listings (30,000+ collected so far)
v6 - Immigration Consultants, Professionals & Agencies (200+)
Comments are open, let me know what you think. Any input is welcome.
See you in the jungle, frens!