October 2022: SovSpot Platform Recap
October 2022: SovSpot Platform Recap
More organic growth and first wifi revenue
Welcome Avatar! This is our regular monthly platform update. For more details on the idea & platform roadmap, we recommend you read The Road to the SovSpot Mobility Platform if you haven’t already.
General overview
October saw some really positive organic growth for the platform. I published more content, and mainly focused on data scraping & management.
We added 6 new overseas territories of the Commonwealth, which are technically countries, but share the same kind of British overseas passports — will link to the countries in the new content section below.
Also Puerto Rico was an oddball (it is a country, but at the same time it is part of the US), but I added it anyways.
Furthermore, we stumbled across a HUGELY beneficial tool for data scraping on Google Maps data, called Outscraper.
This allows us to scrape Google maps for virtually any business category, and it even verifies if emails are correct/legit. So instead of already launching our immigration attorneys listing type, I’ve opted for more data farming, in order to have enough visa consultants and immigration attorneys on a per country basis.
Attorney listing type update
The attorney listing type has been fully coded, and is ready to roll out. Only things that remain here are:
Cleaning up of scraped data
Optimizing everything for SEO
Testing forms / listing claiming functionality
Import the mfs
Visa Consultants
Next to the Attorney listings there is another listing type that will launch shortly after: RCBI consultants. Right now the database has about 1200 firms, and that will be enough for the initial launch. There were even some firms DM’ing me on my Mara account to get listed, so it seems there’s legitimate organic interest.
Platform Analytics - October 2022
Unique page views: 1,650 (+45%)
Total sessions: 1883 (+116%)
Total unique users: 1634 (+109%)
Organic sessions: 1165 (+145%)
Social users: 278 (+94%)
Substack sessions: 6 (-33%)
User accounts created: 3 (+50%)
Development/Software/Mkt costs: $299 (not including dev time, mainly linkbuilding)
Revenue: $7.48 (+523%)
AdSense is generating a bit of income even with these low traffic numbers, but of course it is still far from where I want it to be. Right now I have some pages excluded from AdSense just because I do not want to clutter the site, and I will probably only keep it on the blog once the paid accounts go live.
Marketing Stack
As of this month, we are using the following marketing tools to track progress & create content:
Google Analytics + Google Search Console
Moz Pro
Semrush
Ahrefs
Quillbot
Jasper
Rytr
SEO Surfer
Outscraper
Content created
This is an overview of all the content that has been created last month:
Countries:
Pages:
Articles:
Citizenship by Descent content pillar is finished now and we are in full “Citizenship by Investment” mode.
Future Rollout Stages
The upcoming rollout stages will be as follows:
v3 - CBD Attorneys (1000+)
v4 - Immigration Attorney listings (30,000+ collected so far)
v5 - Immigration Consultants, Professionals & Agencies (200+)
v6 - Exclusive member content
Introduction of member tiers (pro subscribers on this sub will automatically be on the highest member tier)
Additional roll out of country data (Digital nomad visa data for countries) - started with this overview here, but still need to integrate this on a per country basis
Comments are open, let me know what you think. Any input is welcome.
See you in the jungle, frens!