August 2022: SovSpot platform recap
August 2022: SovSpot platform recap
Monthly traffic & development overview
Welcome Avatar! This is our regular monthly platform update. For more details on the idea & platform roadmap, we recommend you read The Road to the SovSpot Mobility Platform if you haven’t already.
What’s new? Attorney listing type
This past month we have been developing a completely new listing type, which will be rolled out in September. The launch will have 2 phases:
Attorneys specialized in Citizenship by Descent (3 per country);
Attorneys specialized in US & Canadian and other English speaking countries investment visas (25k);
Technical details of this rollout
No real news here, the new listing type uses the same WP theme and functionality, with the difference that we had to create a completely new data set for the attorney listing type.
Platform Analytics - August 2022
Unique page views: 1,133 (+110%)
Total sessions: 393 (+127%)
Total unique users: 470 (+107%)
Organic sessions: 112 (+700%)
Social users: 164 (+62%)
Substack sessions: 12 (-14%)
User accounts created: 6 (-64%)
Development/Software/Mkt costs: $199 (not including dev time)
Income: $0
Nice to see organic search picked up so much already in the second month. Looks like articles are being indexed at a fast rate. Not so worried about the lack of user accounts created, this is normal because at the moment there is still no plus to creating a user account. This will change once the attorney section goes live.
Bing keeps on indexing more, but again: less relevant in terms of traffic.
Marketing Stack
As of this month, we are using the following marketing tools to track progress & create content:
Google Analytics + Google Search Console
Moz Pro
Semrush
Ahrefs
Quillbot
Jasper
Rytr
SEO Surfer
No additional software used this month.
Content created
This is an overview of all the content that has been created last month:
As you can see, my main focus for now has been to focus on 2 main sub pillars of content niches: Citizenship by descent and Digital nomads (less).
This is because it is easier to rank the site first on “Citizenship by descent” versus “Citizenship by investment” options, which is a lot more competitive and harder to rank for.
Future Rollout Stages
The upcoming rollout stages will be as follows:
v3 - CBD Attorneys (100+)
v4 - Immigration Attorney listings (30,000+ collected so far)
v5 - Immigration Consultants, Professionals & Agencies (200+)
v6 - Exclusive member content
Introduction of member tiers (pro subscribers on this sub will automatically be on the highest member tier)
Additional roll out of country data (Digital nomad visa data for countries) - started with this overview here, but still need to integrate this on a per country basis
Comments are open, let me know what you think. Any input is welcome, also on the data side if you happen to see numbers / stats that are off.
See you in the jungle, frens!