November 2022: SovSpot Platform Recap
Content boost and organic growth
Welcome Avatar! This is our regular monthly platform update. For more details on the idea & platform roadmap, we recommend you read The Road to the SovSpot Mobility Platform if you haven’t already.
General overview
In November organic traffic to the site doubled, with a little decrease towards the end of the month. Ad revenue hit double digits (lol) and our Citizenship by Investment content pillar is close to complete.
We also caught a scammer on the site, which is probably the reason for organic traffic decreasing somewhat towards the end of the month.
Since this dude was creating viagra and pharmaceutical type posts on the Q&A forum (in Russian) and linking back to them from mega spammy domains, this likely impacted negatively.
Made a few changes after this:
Q&A posts have to be approved by an admin first before being public
All Russian IPs have been excluded from the /qa/ part of the site
All spammy backlinks have been submitted to Google so they can be “disavowed”
Might take a while before this positively impacts the organic rankings again, but meanwhile we keep building.
Attorney listing type update
The attorney listing type has been fully coded and 1 sample attorney profile is live. Just a few things left:
Testing forms / listing claiming functionality
Import the mfs
Just want to make 1000% sure this works as intended before importing a bunch of profiles and having more support work because shit’s broken.
Platform Analytics - November 2022
Unique page views: 4,404 (+67%)
Total sessions: 2,595 (+37%)
Total unique users: 2,306 (+41%)
Organic sessions: 1,889 (+62%)
Social users: 100 (-67%)
Substack sessions: 4 (-33%)
User accounts created: 2 (-33%)
Development/Software/Mkt costs: $199 (not including dev time, mainly linkbuilding)
Revenue: $12.54 (+67%)
Good to see traffic increasing MoM even with that little dip at the end of the month. Also, finally reached double digits in ad revenue lol.
Marketing Stack
As of this month, we are using the following marketing tools to track progress & create content:
Google Analytics + Google Search Console
Moz Pro
Semrush
Ahrefs
Quillbot
Rytr
SEO Surfer
Outscraper
Content created
This is an overview of all the content that has been created last month:
Countries:
For countries, we have hooked in the articles related to each country now, which will help with internal linking. You can see an example here:
Articles:
Citizenship by Investment content pillar is finished now except for Egypt, and after that we will pivot to more digital nomad visas.
Future Rollout Stages
The upcoming rollout stages will be as follows:
v3 - CBD Attorneys (1000+)
v4 - Immigration Attorney listings (30,000+ collected so far)
v5 - Immigration Consultants, Professionals & Agencies (200+)
v6 - Exclusive member content
Introduction of member tiers (pro subscribers on this sub will automatically be on the highest member tier)
Additional roll out of country data (Digital nomad visa data for countries) - started with this overview here, but still need to integrate this on a per country basis
Comments are open, let me know what you think. Any input is welcome.
See you in the jungle, frens!
Growth is 🔥
Site looks great!